Project / Fintech Rebrand

Project

Branding projects are exciting because they reveal, inspire and build the future of what is possible for a business. When working with Rapid Advance I focused on creating an authentic, simple and safe financing experience that could be trusted in a sea of confusing financing options.

Simplifying the new logo to “Rapid” refocused the brand on its most valuable business offering (speed) and provided the building blocks to build trust with small business owners.

Finally, I crafted a simplified digital brand experience that reflected the new brand direction and connected small business owners with the brands financial products with a trusting human touch.